Brands, Companies and Advertisers
Brands, Companies and Advertisers
There are in excess of 300,000 graduates leaving university each year. With higher than average incomes, graduates intend to replace and purchase many products that defined their University experience. We engage this valuable market face-to-face on graduation day and through sophisticated reflexive and behavioural digital marketing strategies.
It’s a strategic imperative for any major brand to develop insight and access to this market. The earning potential of University educated young adults is far superior to any other in the wider community. GradBags offers a unique combination of traditional and digital direct marketing which acts as a “trigger-event” for new purchases. Your brand can create a solid investment in acquiring high life-time value customers.
Graduate starting salaries are expected to rise from £23,500 to £24,000 in 2008, according to the Association of Graduate Recruiters and Gradplus.com.
Y2M’s eGrad Survey results indicate that in the 12 months following graduation:
- 2 in 3 graduates will reorganise their relationships with financial services providers.
- 1 in 2 graduates will establish a new mobile phone service and select a wide range of insurance products and.
- 2 in every 5 graduates will buy a vehicle.
Since 2002 Y2M’s graduate survey has shown that the top things to be purchased by graduates within 12 months of graduation are:
- Clothing for Work.
- Travel.
- Furniture.
- Insurance and Financial Services.
Research conducted by High Fliers for Prospects shows:
- 40% of finalists in 2006 expected to join the graduate job market.
- 25% aim to go on to post graduate study.
- 12% will take time off to travel.
- 8% plan other work.
GradBags provides the most cost effective below the line advertising campaign to this unique group of consumers. GradBags is your silent salesman and we are dedicated to Sales, Marketing and Distribution of your brand to this audience throughout the UK.
Target Your Audience
Brands can target the national audience or a subset of the national audience. You can target your sampling and digital campaigns by:
- Gender
- University
- Geographic location
- Academic course
Data Capture – Online and Face to Face
Data is captured on-line and by well trained staff face-to-face. We often use other graduates to aid data capture as this allows for genuine and open information gathering. Using PDA technology we can feed information back in real time.
Strategic Digital Communications
Tailored digital communications strategies providing solutions to meet your needs offering expert advice on all aspects of e-media and direct marketing.
By using GradBags you can concentrate on you future customers!